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Lebara diversifies into entertainment with launch of multi-ethnic content service Lebara Play

Lebara, the universal brand for the world’s migrant community, is bridging the content gap and launching a new entertainment service for migrants. Lebara Play will be the only multi-ethnic entertainment service bringing together free and premium, fully licensed content in 13 languages in one place, without long-term commitments.

Lebara has signed deals with some of the world’s biggest content players in Europe, Africa and Asia including:

  • Sun Network, home to Sun TV, KTV and Adithya, the most popular Tamil entertainment channels worldwide;
  • African Movie Channel – licensed for the first time outside Africa – specialists in new and classic African cinema;
  • Premium pan-African channel, Ebony Life, and leading Nigerian channel, Silverbird;
  • Number one French Nollywood movies channel, Nollywood TV;
  • Top-rating Turkish channel ATV Avrupa, alongside Euro D, Eurostar and TV8 International, plus an extensive catalogue of Turkish movies.

All Lebara Play’s content is 100% legal and licensed, which not only produces a consistent and high quality user experience, but also provides a legitimate alternative to counterfeit DVDs and illegal services, and sends out a strong anti-piracy message in support of the creative industries.

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Programming combines the best live TV entertainment with free and premium video on demand content, delivering access to more than 150 top-rated television channels and over 3,000 popular movie titles for Tamil, Turkish, French West African and English West African audiences across Europe. HD and SD quality content is available for streaming on mobile, computer and tablet, or via set-top box on a TV set. Lebara Play will be available in the UK, Germany, Netherlands and France by the end of June. The rest of Europe will be launched over the summer and other territories worldwide by the year-end, with an expanding catalogue to include Romanian, Polish, Hindi and other content packages covering 13 languages.

 

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